Leveraging Video and Social Media for Maximum Exposure
Virtual Tours That Sell
Imagine walking through your home from the comfort of your couch. Virtual tours create an immersive experience for buyers, allowing them to virtually explore every room and envision themselves living there. This can be a game-changer, especially for buyers who are geographically distanced or have limited time.
Social Media & Retargeting
Platforms like Facebook and Instagram are powerful tools for reaching a vast audience. Share engaging content showcasing your home's best features, captivating visuals, and updates on the selling process. The real power comes from retargeting capabilities - keeping your property visible to interested buyers as they browse online, significantly increasing engagement and creating multiple touchpoints with potential buyers.
Google & YouTube
Harness the combined power of Google and YouTube - the world's two largest search and content platforms. Your property's video content can appear in both Google search results and YouTube recommendations, maximising visibility. This dual-platform approach ensures your listing reaches buyers whether they're actively searching for properties or consuming related content, creating a comprehensive digital presence.
Harnessing the Power of Google, Facebook, and Instagram
Google Search Optimisation
With 42% of South Australian home buyers starting their property search on Google, optimising your listing is crucial. Key strategies include using location-specific terms like "Adelaide family home" or "Burton, Salisbury, Angle Vale, Paralowie, Golden Grove, Wynn Vale, Gawler property" in your listing title and description. Successful agents report that properties with Google-optimised listings receive 65% more enquiries in the first week.
Facebook and Instagram Advertising
South Australian real estate campaigns on Facebook and Instagram now achieve an average reach of 15,000 local potential buyers per week through strategic targeting. Create carousel ads showcasing your home's best features - recent Adelaide listings using this format saw a 47% higher engagement rate. For Instagram Reels, focus on trending formats: 30-second property walk-throughs, sunset views, or kitchen-to-living room transitions regularly achieve 5,000+ views.
YouTube Long-Form Content
South Australian property videos on YouTube now average 2,000 views in the first month, with the most successful reaching 10,000+ views through strategic optimisation. Create a comprehensive 5-7 minute property tour highlighting unique features like living space, entertaining areas, presentation, rumps, yard appeal, and emotional factors we all buy on.
Choosing a Real Estate Agent Who Embraces Digital Strategies
Online Presence
Look for agents ranking in top 3 Google Local Service Ads for your suburb. Their Google Business profile should have 30+ verified reviews (4.5+ stars) and show consistent activity.
Video Marketing
Review their property videos for consistency and comprehensive coverage - from property overview to neighborhood tours.
Data-Driven Approach
Verify their campaign performance metrics: 15,000+ weekly reach through targeted Facebook campaigns, 47% minimum carousel ad engagement, and 15+ qualified buyer enquiries per listing.
Expect a strong social media presence with 2,000+ local followers and active engagement in Adelaide community on their pages. Expect, Instagram Reels, consistent social media post's, Meta Ad's, Google Ad's, with property walk-throughs, and content showcasing the property at different times of day to highlight natural lighting and features. Ensure they invest $250-500 in social advertising per property and provide regular analytics reports tracking video views and engagement.